Shepard Art Studio is an ODOT and MDOT (Maryland) DBE who specializes in non-profit and govermental clients. Most of us have over 20 years of industry experience in diverse media such as animation, graphic design, web design, web applications, and illustration—just to name a few. But best of all, our team will be transformed to fit your individual needs. Read our bios.
Because we work in a collaborative, virtual team, you may get more top-of-their-field professionals than if you go with a provider with a more traditional business model. Throughout this website you’ll see examples showcasing our successes. For example, we helped design and implement a communications program for Benefit Coordinators for the Maryland Supplemental Retirement Plans that resulted in a NAGDCA (National Association of Governmental Defined Contribution Administrators) award in 2014 and 2015. See the case study.
We’ve been working together since 2008. We recently collaborated on a large project for Save the Dream Ohio for the Ohio Housing Finance Agency (OHFA) that will help thousands of Ohioans keep their homes. We connected the website tool found on savethedreamohio.gov to the back office at OHFA. Other clients we’ve collaborated with are: Children’s Hunger Alliance, Central Ohio Urology Group, Cristo Rey, Green Columbus, and Columbus City Schools. Read more about these projects in our work samples.
Shepard Art Studio is a graphic design/creative direction business formed on September 11, 2008. After having the opportunity to manage the creative process at a Fortune 100 Company, Linda Shepard has developed and maintained numerous relationships with professionals in the field. Shepard Art Studio possesses solid real-world experience with the marketing and communications process from start to finish. As a small business entity, Shepard Art Studio often collaborates with other solopreneurs to provide marketing services in a virtual agency relationship.
We can provide a consistent look and message in print and digital media.
Specifically, we can:
Shepard Art Studio’s primary areas of specialization are graphic design/illustration for print, multimedia and the web. Content areas of expertise include financial services, insurance, retirement plans, libraries, real estate, governmental and non-profits.
We’ll provide weekly touch-base meetings via the telephone or in-person. These meetings will include planned activities for the following week, completed activities from the previous week and any issues or barriers with suggested contingency plans.
Many of our clients have content management systems in place and we’re happy to plug into any existing platforms, systems or processes you have. If you don’t have a good system for managing your creative, we’ll provide an online project management website where you can review and comment on:
This website will be a one-stop repository for commentary, and historical and current versions of documents. Users of the site can subscribe to automatic email updates as changes occur. It features an automatic image preview of image files and allows for commentary on virtually any item from to-dos, to notes to documents. Best of all, the website is designed to be used without any training and includes online help.
Revisions to existing print pieces or existing web pages have a simplified project lifecycle compared to communications or campaigns that are brand new. Similarly, once a rhythm is established between client and designer, project lifecycles tend to be more streamlined and less formal.
Draft/Review cycle (plan for 6 weeks)
*The most unpredictable step. Generally, the more reviewers, the longer the cycle.
Final Art (plan for 1 week)
Print/distribution (plan for 3 weeks)
Scope/requirements (plan for 3 weeks)
Recommendations (plan for 2 weeks)
Draft Designs (plan for 4 weeks)
Coding, review, testing, bug fixes (plan for 6 weeks)
Coding/review (plan for 1 week)